THE FMP360 STRATEGY
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Gain More Clients
How Do I Get More
New Customer Orders?
Awareness (Top of Funnel)
Interest (Middle of Funnel)
Decision (Middle to Bottom of Funnel)
Action (Bottom of Funnel)
Retention & Loyalty (Nach dem Kauf)
Analysis and Optimization
The 6 Steps
THE 6 STEPS TO SUCCESS
Awareness
Generate Attention and Capture Leads.
a. Social Media Ads (Facebook, Instagram, TikTok):
Use targeted ads with clearly defined audiences (e.g., interests, demographic data).
Use videos and interactive content to boost engagement.
b. Google Ads:
Run search and display campaigns to reach potential customers as they look for solutions.
Use remarketing campaigns to re-engage interested prospects.
c. Landing Pages with Lead Magnets:
Offer Free Content (E-Books, Checklists, Webinars) to Capture Leads in Exchange for Contact Information.
Interest
Nurture Leads and Strengthen Interest.
a. Automated Follow-ups (E-Mail- und WhatsApp-Marketing):
Send Personalized Welcome Emails.
Share information about products, case studies, or success stories.
b. Content-Marketing:
Create blog posts, videos, or FAQs that answer common questions from your target audience.
Use the FMP360 video player feature to provide interactive content with integrated call-to-actions.
c. Social Proof und Testimonials:
Showcase reviews, testimonials, or references on your website and social media.
Decision
Turn Leads into Qualified Prospects.
a. Funnels:
Create funnels that guide leads step by step toward a decision.
Offer free consultations or product demos, for example.
b. Retargeting-Campaigns:
Use data from your ads to retarget people who visited your website but didn’t convert.
c. Offers and Incentives:
Attract customers with time-limited discounts or exclusive offers.
Action
Convert Leads into Customers.
a. Clear Call-to-Actions (CTAs):
Use CTAs like "Buy Now," "Request a Quote," or "Book an Appointment."
Link to optimized landing pages.
b. Automated Appointment Scheduling:
Integrate a calendar for direct appointment bookings.
Automate reminders and follow-up emails.
c. Payment and Contract Management:
Use tools for seamless payment processing and digital signatures.
Retention & Loyalty
Customer Retention and Upselling.
a. Follow-up Processes:
Automated emails with product tips, surveys, or additional offers.
Send feedback requests to measure customer satisfaction.
b. Exclusive Content:
Offer premium content or loyalty programs.
Organize webinars or VIP events for existing customers.
c. Upselling und Cross-Selling:
Use personalized recommendations based on customer purchase behavior.
Analysis and Optimization
Continuously improve the funnel.
a. Funnel Analysis with KPIs:
Track conversion rates, cost per lead, and cost per acquisition.
Analyze drop-off points in the funnel and optimize them strategically.
b. A/B-Testing:
Test ads, landing pages, and CTAs to achieve the best results.
c. Payment and Contract Management:
Use tools for seamless payment processing and digital signatures.
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